About us

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Maxicoffee is about people passionate about coffee more than anything!
Our belief is that sharing the perfect cup of coffee is more than just coffee: it is about the people who make it possible, from the farmers to the coffee roasters, to our team of experts always here to give you the right coffee tip!
Maxicoffee is about people passionate about coffee more than anything!
Our belief is that sharing the perfect cup of coffee is more than just coffee: it is about the people who make it possible, from the farmers to the coffee roasters, to our team of experts always here to give you the right coffee tip!

Our story, our beliefs ...

Maxicoffee’s long story started with its founder and president, Christophe, who had always witnessed from childhood how coffee was able to bring people together.

In 1993, Christophe, who started as an apprentice in a local coffee company in Provence, grew more and more keen on learning about the coffee world and its sustainable fair trade coffee production.

From there, he took over the small company and became Maxicoffee located in the South West of France. Maxicoffee was the result of visits and meetings in producing countries, of moments of sharing and discussing the coffee world and thinking about a better way to produce, develop and distribute coffee.
At MaxiCoffee, we think that coffee is about sharing more than just coffee .

● It is about the social development and the human experiences in the coffee world
●It is about promoting diversity in origins, tastes, flavours, and methods
● It is about indulgence for one another
●It is about self-care and comfort
●Coffee is about sharing a special moment and bringing people together
  • Our beliefs

Our story, our beliefs ...

Maxicoffee’s long story started with its founder and president, Christophe, who had always witnessed from childhood how coffee was able to bring people together.

In 1993, Christophe, who started as an apprentice in a local coffee company in Provence, grew more and more keen on learning about the coffee world and its sustainable fair trade coffee production.

From there, he took over the small company and became Maxicoffee located in the South West of France. Maxicoffee was the result of visits and meetings in producing countries, of moments of sharing and discussing the coffee world and thinking about a better way to produce, develop and distribute coffee.
At MaxiCoffee, we think that coffee is about sharing more than just coffee .

● It is about the social development and the human experiences in the coffee world
●It is about promoting diversity in origins, tastes, flavours, and methods
● It is about indulgence for one another
●It is about self-care and comfort
●Coffee is about sharing a special moment and bringing people together

Our mission

MaxiCoffee’s mission is to provide you an open access expertise on coffee and to offer you unique tasting moments in order to shade a new light on the coffee world.
That's why, we chose to be accessible in order to share our passion with everyone and freely spread our expertise so that you can also see and experience the diversity of the coffee world.
Maxicoffee’s team of experts is here to guide you and to offer you the best of coffee!
  • Our mission

Our mission

MaxiCoffee’s mission is to provide you an open access expertise on coffee and to offer you unique tasting moments in order to shade a new light on the coffee world.
That's why, we chose to be accessible in order to share our passion with everyone and freely spread our expertise so that you can also see and experience the diversity of the coffee world.
Maxicoffee’s team of experts is here to guide you and to offer you the best of coffee!

Our know-how

An accessible and passionate expert

Our passion and our expertise go together and allowed us to develop thanks to:

● A Coffee School : Maxicoffee’s training center for professionals in the coffee and catering industry

● A Roastery : Maxicoffee’s very own coffee roastery to discover new flavours and new methods

● A team of Experts : to always find new and innovative ways of making coffee

● An Open-access Media: our experts develop free, informative and interactive contents on our website, our blog, our Youtube channel, on social media and in our own magazine, "Coffee Spirit".
Our presence

Each day, we provide our expertise of the coffee world to millions of customers in order to meet your every coffee needs at home, at work or during your free time, thanks to:

● Our physical presence that can be measure with our 1600 coffee experts locally dispatched throughout France

● Our e-commerce website : number 1 online coffee website!

● A concept store : combining a cafe and a coffee store to offer you a complete immersion in the coffee world
  • Our know-how

Our know-how
An accessible and passionate expert

Our passion and our expertise go together and allowed us to develop thanks to:

● A Coffee School : Maxicoffee’s training center for professionals in the coffee and catering industry

● A Roastery : Maxicoffee’s very own coffee roastery to discover new flavours and new methods

● A team of Experts : to always find new and innovative ways of making coffee

● An Open-access Media: our experts develop free, informative and interactive contents on our website, our blog, our Youtube channel, on social media and in our own magazine, "Coffee Spirit".

Our presence

Each day, we provide our expertise of the coffee world to millions of customers in order to meet your every coffee needs at home, at work or during your free time, thanks to:

● Our physical presence that can be measure with our 1600 coffee experts locally dispatched throughout France

● Our e-commerce website : number 1 online coffee website!

● A concept store : combining a cafe and a coffee store to offer you a complete immersion in the coffee world

MaxiCoffee is above all
The number 1 expert of the coffee world

M axiCoffee isn’t just a brand, it is a coffee world expert.

We gather, select and share more than 350 brands and more than 8000 references from the coffee world: products, machines, materials, concepts, equipment and so much more!

Last but not least, we provide you with advice, guidance and services to help you find what suits you best so that you can always make the right cup of coffee for yourself!
  • Our presence

MaxiCoffee is above all
The number 1 expert of the coffee world ?

M axiCoffee isn’t just a brand, it is a coffee world expert

We gather, select and share more than 350 brands and more than 8000 references from the coffee world: products, machines, materials, concepts, equipment and so much more!

Last but not least, we provide you with advice, guidance and services to help you find what suits you best so that you can always make the right cup of coffee for yourself!