Michel et Augustin - Butter and chocolate chip shortbread

Butter & Chocolate Chips Shortbread

Michel et Augustin

Go for these little butter and chocolate shortbread from Michel & Augustin

These delicious shortbread with butter and chocolate chips from Michel & Augustin will perfectly accompany your coffee!

Ingredients :

Wheat flour, brown cane sugar, butter (20.8%), chocolate chips (17%) (sugar, cocoa paste, cocoa butter, low-fat cocoa powder, emulsifier: lecithin (soya), natural vanilla flavouring), egg yolks and free-range eggs, Guérande salt (0.5%)

May contain: nuts and mustard

And to find out who is behind Michel & Augustin, read on... :-)

Discover many Michel & Augustin biscuits on MaxiCoffee!

The two founders, Augustin Paluel-Marmont and Michel de Rovira, started making biscuits at the end of 2004, first in their own oven, then in bakeries and biscuit shops. The brand expanded in 2006 with new flavours.

The brand relies on strong communication, buzz, to generate word-of-mouth around the brand, and thus develop its reputation. In 2010, Michel et Augustin was awarded the Phénix prize for innovation and communication by the Union of Advertisers, ahead of Évian and McDonald's.