Identifying a single session to dissociate active users
Following users' behaviour to allow targeted ads
Stocking viewed products, products added to the basket or bought
Gathering data linked to browsing activity to offer similar or complimentary products on partners' sites
Enabling the diffusion of targeted ads
Tracking clicks, Add-to-Cart clicks and sales made through Facebook ads and its partners sites
Presenting useful and relevant ads on Facebook and its partners' sites
Tracking clicks, Add-to-Cart clicks and sales made through Google ads and its partners' sites
Measuring the ad's efficiency regarding the website's past orders
Used by Pinterest to track services' use
Used by social media network LinkedIn in order to track the use of integrated services
Used to track active users on severals websites in order to offer relevant ads regarding users preferences