UK
Identifying a single session to dissociate active users
Splitting server's loadings
Storing users' tracking preferences
Tracking clicks and Add-to-Cart clicks
Storing users' profile information
Stocking viewed products
Measuring the performance impact of scripts
Optimising website loading speed and execution of personalised content
Storing usernames
Optimising the website's performances
Identifying a single session to dissociate active users
Splitting traffic for users from page to page
Analysing users' behaviour
Trying out different outcomes on a same page to select the most intuitive and ergonomic version
Tracking active users on several different sites based on their browsing preferences
Measuring the audience by tracing active users' browsing history
Stocking the number of viewed pages by an active user
Assigning a grade depending on the number of viewed pages
Saving the type of URL settings used (ex: utm_source)
Tracing events such as clicks, printing, add-to-cart clicks
Identifying a single session to dissociate active users
Following users' behaviour to allow targeted ads
Stocking viewed products, products added to the basket or bought
Gathering data linked to browsing activity to offer similar or complimentary products on partners' sites
Enabling the diffusion of targeted ads
Tracking clicks, Add-to-Cart clicks and sales made through Facebook ads and its partners sites
Presenting useful and relevant ads on Facebook and its partners' sites
Tracking clicks, Add-to-Cart clicks and sales made through Google ads and its partners' sites
Measuring the ad's efficiency regarding the website's past orders
Used by Pinterest to track services' use
Used by social media network LinkedIn in order to track the use of integrated services
Used to track active users on severals websites in order to offer relevant ads regarding users preferences
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